Most of us think a logo is just simple thing. However logo actually is very essential in today business if you could understand the real hidden strength of a logo. Logo is a graphical element that its logotype could form a trademark and commercial brand. It will give a silence message to the management of a company. It also speaks to it’s customer about the company and products or services. Brand image is so essential in business which often the success of a product depends solely on it.

Besides, a logo is used as identification of company, with it’s shapes, designs, fonts etc. It’s images will inspire people and certainly give a better understanding of a company or organization.

In the ancient ages before people recognize the word ‘logo’, they used symbol to identify their group, they used drawing, color, shapes etc. They believe that it could inspire and give a spirit for people belonged to the group.

Then in the thirteenth century, logo used to trademarks for traders and merchants. Today there are many corporations, products, services, agencies and other entities using a logo for represent their vision and value ingredient.

From my experience as a logo designer, I have conclusion there are 3 kind of logo type:
1. The logo represent for your vision mission.
2. The logo represent for your branding name.
3. The logo represent for your product.
If there any logo has represent the all of them, that is the perfectly logo.

The emergence of the information age changed the face of logos and logo design. Today, the general public has become increasingly aware of visual symbols, especially those used as trademarks. It is important that the company logo look professional. Company logos are the face of the business, not only to the public, but to its employees and the company itself. Logos have become the front line of the company<a href="http://www.articlesfactory.com/submit.html"><img src="http://www.articlesfactory.com/pic/x.gif" border="0" alt="Article Submission" /></a>, the corporate identity.