We see that the development and utilization of digital technology is so rapidly changing. This is caused by 4 main factors: market, business players, influencers and government policy.

<strong>MARKETS
</strong>The market is a crucial factor, which without the support of the market then there is no business growing, and growing business will support the development of technology. Many marketing experts say that the purchasing power of the market in a country that is crucial to the growth of technology businesses in the country. But this is not entirely true, because we can see real examples in Indonesia, Indonesia is the world's third largest Blackberry users while income per capita in Indonesia under $ 3,000 / year.

<strong>BUSINESS PLAYERS
</strong>Players in the business of technology is divided into two: hardware and software. In this year's hardware industry that is growing is a developer of mobile devices. The progress of the mobile industry is heavily influenced by the competitive 4 companies developer OS (Operating System) for mobile are: Apple (IOS), RIM (Blackberry), Google (Android), Windows Mobile.

Apple as a developer IOS (Iphone Operating System) has a policy to build its business by helping software developers to develop applications using the IOS, and not only that Apple also help distribute it by making the Apps Store with a commission of 30% for apple. That eventually this creates new business opportunities for software developers to develop application apple. Apps Store even this highly successful in 2010 when Apple issued a device to read e-book called IPAD. Unlike the Blackberry which rely on the Internet network as a value-added products.

Unlike the Blackberry which rely on the Internet network as a value-added products. Blackberry Apps World does not grow like the Apple Apps Store chose caused Blackberry device User Interface technology is very limited. But for software developers are very open opportunity to make application to be sold directly to RIM's business model is different if your IOS Developer you sell directly to the market.

<strong>INFLUENCERS
</strong>Being as influencers in the mobile industry, among others: the fans from the user device itself, social media, and media that discuss mobile devices and applications. Social media like Facebook and Twitter play an important role towards the growth of the mobile industry, because of their ability to share information so quickly, with the facility to comment on the mobile application to create a mobile application so quickly known by the market.
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<strong>GOVERNMENT POLICY
</strong>The latter is the policy of the government, for example such as tax policy for devices that greatly affect the price. And government policies relating to censorship and restrictions on content. Even more feared again blocking the use of product devices by the government of a country, surely this would kill the development of mobile industry in this country.