Hi Thomas,

 

Thanks so much for your email!

 

Now that you are onboarded (@Choppin, Rachel please confirm if there are any details outstanding), @Lange, Louise, and @Islam, Sumaita will be your main points of contact in terms of the ongoing production work.

 

Louise and Sumaita are both OOO this week so I’m sharing the brief for the first task, which is to create social graphic copy, social video scripts and captions for the April content plan (as laid out on slide 8 of the attached slide deck). Each asset relates to an existing article on the Generali Indonesia blog and should include the most interesting tips and data from each article in an engaging and accessible way.

 

The links included on slide 8 are to the relevant pages on our CMP (Welcome) that should inform the content of the social asset listed in the corresponding row. I have added you as a user to Welcome – you will receive an invitation over email - and you will need to accept that invitation in order to access the content in those links. However, I have also created a spreadsheet via which you can share the draft copy, and have added the URLs for the relevant published articles to that, so you can also refer to the content there. The spreadsheet also contains details on asset type and platform. Please let me know if this way of working suits you? Or if you’d prefer to deliver the drafts in a different way.

 

At this stage, we only need proposed copy (not designed assets) as we will review and share the copy with the client for approval before moving into the design/video production phase. My suggestion would be to share the proposed copy in batches so as to reduce burden on the client for review, but to ensure we can start working on the first assets as soon as possible. Please let me know if you are happy with this approach and how long it will take you to deliver the copy for the first three assets?

 

I have also attached the Generali brand guidelines for your reference when it comes to design.

 

Please let me know if you have any questions!

 

Best,

 

Bronwen