1. What the consumen sentiment
2. ketika mereka ada opsi kompetitor 

mereka ingin tahun cara berpikir 

Ace hardware consumen mind

Kompetitor dari Ace hardware

Demografi :
- mereka masih belum punya data

mereka pembeli ternyata masih lebih banyak wanita

above 25

what the general process
for methodology for research

do you have data 
online purchase

90% in-store purchase
10% online purchase

methodologi FM Group
digital questioner

kita mencari random , 

kita akan memberikan proposal

punya pengalaman di

quick services resto
outlet of the telko
automotive in outleet
fmcg
F&B so many outleet

mereka juga ingin tahu pandangan tentang
Kawan Lama 

customer insight

face to face 
digital 

8 weeks

sample size
the numer 300-400 samples
reflec the population

the proposal 

point of the question

kita masih 
Indonesia only

face to face interview is better method

30 years brand

proposal 1 week